Our Story

Founded by Sophie Mirman and husband Richard Ross, the first Trotters store opened its doors in October 1990 at 34 Kings Road, Chelsea, London, SW3 4UD.

Trotters was the first store dedicated solely to children. Catering from top to toe, and offering a fantastic range of clothes, shoes, books and toys, the store also boasts a magnificent hairdressing department with a giant fish tank. It truly is a one-stop shop and there is always a buzzing atmosphere. Shoes are always professionally fitted aboard the famous in-store Trotters Plane or Train.

We are still the same family-owned and run business as a quarter of a century ago, committed to providing excellent customer service and a fun shopping experience for both parents and children, though we've expanded to six stores in and around London as well as launching our online store.

Originally concentrating on the 0-8 age group, customer demand has led Trotters to increase this to 0-11 years. New ranges are introduced all the time as Trotters sources the best from all over the world. All of our clothing is exclusive to Trotters and you won’t find it anywhere else.

Our second store opened in April 1992 at 127 Kensington High Street, London, W8 and subsequently, stores have opened in Northcote Road, Turnham Green and outside of London in Guildford. In the Autumn of 2010 we opened our doors globally with the launch of our new website and in October 2012 we opened a brand new store in Westfield London. To see all our store locations, please click here.

As a team, Sophie and Richard were involved in the establishment of the Tie Rack in England and went on to create Sock Shop and thereafter Trotters. Sophie has won many awards including the Veuve Clicquot Businesswoman of the Year, Marketing Woman of the Year and Motivator of the Year.

Since the beginning, our ethos has not changed: to provide superb quality and an excellent shopping experience for both parents and their children.


Our Promise

Our promise has not changed since we opened our first store in October 1990, remaining true to this day...

  • We promise that our products are of the highest quality and value for money.
  • We promise that our staff are specially trained where necessary to advise you in all areas in which we operate.
  • Trained hairdressers, qualified shoe fitters and highly experienced sales staff will always be on hand to advise you and ensure that your shopping is enjoyable and stress free as possible.
  • We promise never to take you for granted and work as hard as we can to encourage your return visit.
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