{"title":"Shop All Baby","description":"\u003cstyle\u003e\n    .edit-cta-button {\n    margin-top: 20px;\n    font-size: 16px;\n    font-weight: bold;\n    color: #333;\n    border: 1px solid #333333;\n    cursor: pointer;\n    display: inline-block;\n    text-decoration: none;\n    min-width: 239px;\n    text-align: center;\n    padding-top: 10px;\n    padding-bottom: 10px;\nmargin: 10px\n    }\n\n\u003c\/style\u003e\n\u003cp\u003e\u003cspan\u003eShop our complete collection of traditional baby clothes and contemporary classics. Shop baby bodies, all-in-ones, rompers, dungarees, dresses, knitwear, tops, and accessories for babies. Filter by:\u003c\/span\u003e\u003c\/p\u003e\n\u003ca class=\"edit-cta-button\" href=\"\/collections\/shop-all-baby?filter.skus.customFields.size=NEWBORN%7C%7CTINY+NEWBORN\"\u003eNewborn\u003c\/a\u003e\u003ca class=\"edit-cta-button\" href=\"\/collections\/shop-all-baby?filter.extra.category=Baby+Girls\"\u003eBaby Girls\u003c\/a\u003e\u003ca class=\"edit-cta-button\" href=\"\/collections\/shop-all-baby?filter.extra.category=baby+boys\"\u003eBaby Boys\u003c\/a\u003e","products":[{"product_id":"little-bunny-booties-chestnut","title":"Baby Bunny Booties in Chestnut","description":"\u003cp\u003eThese incredibly soft bunny booties \u003cspan data-mce-fragment=\"1\"\u003efrom the iconic Parisian brand of 'Doudou et Compagnie' \u003c\/span\u003ehave a soft rattle which sounds when baby wiggles his or her toes and make an adorable gift for newborns.\u003cbr\u003e\u003c\/p\u003e","brand":"Doudou et Compagnie","offers":[{"title":"Default Title","offer_id":8974226882621,"sku":"004554TG0002000228","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/products\/doudou-et-compagnie-booties-little-bunny-booties-in-chestnut-28608693305405.jpg?v=1641752817"},{"product_id":"little-bunny-booties-blue","title":"Baby Bunny Booties in Blue","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThese incredibly soft bunny booties \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003efrom the iconic Parisian brand of 'Doudou et Compagnie' \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ehave a soft rattle which sounds when baby wiggles his or her toes and make an adorable gift for newborns.\u003c\/span\u003e\u003cbr\u003e\u003csmall\u003eSuitable for ages 0-6 months.\u003c\/small\u003e\u003c\/p\u003e","brand":"Doudou et Compagnie","offers":[{"title":"Default Title","offer_id":8974226948157,"sku":"004554TG0004000228","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/files\/DC1309.jpg?v=1765806545"},{"product_id":"little-booties-white","title":"Baby Booties in White","description":"\u003cp\u003eThese lovely and warm booties are a great way to keep little toes warm come rain or shine. They also make an ideal gift for newborns, especially if the gender is a surprise. \u003cbr\u003e\u003cbr\u003eDesigned in England, made in Europe.\u003cbr\u003e\u003csmall\u003eSuitable for ages 0-9 months. 40% wool, 30% viscose, 20% polyamide \u0026amp; 10% cashmere. Use cold hand wash programme \u0026amp; wool detergent. Dry flat. Do not wring, rub, soak or bleach. Cool iron inside out.\u003c\/small\u003e - - -\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGreat gift for newborns\u003c\/li\u003e\n\u003cli\u003eNeutral off-white colour\u003c\/li\u003e\n\u003cli\u003eWarm cashmere mix booties\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lapinou","offers":[{"title":"Default Title","offer_id":8974227210301,"sku":"024603CL0004230230","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/products\/lapinou-booties-little-booties-in-white-28608387612733.jpg?v=1745596802"},{"product_id":"little-booties-pink","title":"Baby Booties in Pink","description":"\u003cp\u003eThese lovely and warm booties are a great way to keep little toes warm come rain or shine. Pair with our Little Jemima leggings and cardigan for the perfect outfit for newborn girls.\u003cbr\u003e\u003c\/p\u003e","brand":"Lapinou","offers":[{"title":"Default Title","offer_id":8974227308605,"sku":"024603CL0002268229","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/products\/lapinou-booties-little-booties-in-pink-28608387743805.jpg?v=1770980131"},{"product_id":"little-jemima-all-in-one","title":"Baby Duckling All-in-One","description":"\u003cp\u003eThis much-loved Trotters classic has had an update. Now made from organic cotton jersey, this pretty pink all-in-one for baby girls features our signature appliqué duck adorning the front chest, a pretty petal collar and handy popper fastenings down the front to allow for easy dressing and changing. \u003c\/p\u003e","brand":"Lapinou","offers":[{"title":"NEWBORN","offer_id":8974227406909,"sku":"084606CL0010240272","price":46.0,"currency_code":"GBP","in_stock":true},{"title":"1\/3M","offer_id":8974227439677,"sku":"084606CL0010240273","price":46.0,"currency_code":"GBP","in_stock":true},{"title":"3\/6M","offer_id":8974227472445,"sku":"084606CL0010240095","price":46.0,"currency_code":"GBP","in_stock":true},{"title":"6\/9M","offer_id":8974227505213,"sku":"084606CL0010240274","price":46.0,"currency_code":"GBP","in_stock":true},{"title":"9\/12M","offer_id":41184782516285,"sku":"084606CL0010240298","price":46.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/files\/lapinou-all-in-one-little-jemima-all-in-one-30763026841661.jpg?v=1760086576"},{"product_id":"little-booties-blue","title":"Baby Booties in Blue","description":"\u003cp\u003eThese lovely and warm booties are a great way to keep little toes warm come rain or shine. Pair with our Little Augustus leggings and cardigan for the perfect outfit for newborn boys.\u003cbr\u003e\u003cbr\u003eDesigned in England, made in Europe.\u003cbr\u003e\u003csmall\u003eSuitable for ages 0-9 months. 40% wool, 30% viscose, 20% polyamide \u0026amp; 10% cashmere. Use cold hand wash programme \u0026amp; wool detergent. Dry flat. Do not wring, rub, soak or bleach. Cool iron inside out.\u003c\/small\u003e - - -\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBaby blue colour\u003c\/li\u003e\n\u003cli\u003eGreat gift for newborn boys\u003c\/li\u003e\n\u003cli\u003eWarm cashmere mix booties\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lapinou","offers":[{"title":"Default Title","offer_id":12337331568701,"sku":"014603CL0002244229","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/products\/lapinou-booties-little-booties-in-blue-28608391086141.jpg?v=1770981334"},{"product_id":"baby-hugo-bib","title":"Baby Hugo Guardsmen Bib","description":"\u003cp\u003eA perfect gift for newborns, this soft jersey bib comes in a blue and white striped fabric and features three embroidered Guardsmen along the bottom. Practical, stylish and comfortable, it's an attractive way to catch any spills and\/or dribble while offering protection to the outfit underneath. Pair with our matching Hugo all-in-one and hat for the perfect newborn gifts.\u003cbr\u003e\u003csmall\u003eSuitable for ages 0-9months. \u003c\/small\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Lapinou","offers":[{"title":"Default Title","offer_id":12337331732541,"sku":"014603CL0003042228","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/files\/PERSO-LITTLE-HUGO-BIB-PALE-BLUE_WHITE-STRIPE-A.jpg?v=1778060987"},{"product_id":"baby-hugo-hat","title":"Baby Hugo Guardsmen Hat","description":"\u003cp\u003eThe perfect gift for a newborn baby boy, our Hugo hat comes in a pale blue and white striped and features three embroidered Guardsmen along the bottom with a knot-tie top. Pair with our matching Hugo all-in-one and bib for the complete set.\u003cbr\u003e\u003csmall\u003eSuitable for ages 0-9months. \u003c\/small\u003e\u003c\/p\u003e","brand":"Lapinou","offers":[{"title":"Default Title","offer_id":12337331798077,"sku":"014603CL0005042228","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/products\/lapinou-hat-little-hugo-hat-28608327745597.jpg?v=1641734993"},{"product_id":"baby-duckling-hat","title":"Baby Duckling Hat","description":"\u003cp\u003eThe perfect gift for a newborn baby girl, our Jemima hat comes in a pale pink and white stripe and features our signature appliqué ducks along the bottom with a knot-tie top. Pair with our matching Jemima all-in-one and bib for the complete set.\u003cbr\u003e\u003csmall\u003eSuitable for ages 0-9months. \u003c\/small\u003e\u003c\/p\u003e","brand":"Lapinou","offers":[{"title":"Default Title","offer_id":12337331830845,"sku":"084603CL0004270230","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/products\/lapinou-hat-little-jemima-hat-28607921815613.jpg?v=1641716451"},{"product_id":"baby-teddy-hat-blue","title":"Baby Teddy Hat in Blue","description":"\u003cp\u003eThese gorgeous cashmere and merino wool mix hats for newborns come in a unisex off-white colour as well as a soft blue and pink and feature adorable teddy bear ears. Available in two sizes: 0-3 months \u0026amp; 3-6 months.\u003cbr\u003e\u003c\/p\u003e","brand":"Lapinou","offers":[{"title":"0\/3M","offer_id":12337331863613,"sku":"004603CL0006244002","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"3\/6M","offer_id":12337331896381,"sku":"004603CL0006244095","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/products\/lapinou-hat-little-teddy-hat-in-blue-28607175786557.jpg?v=1770981334"},{"product_id":"baby-teddy-hat-pink","title":"Baby Teddy Hat in Pink","description":"\u003cp\u003eThese gorgeous cashmere and merino wool mix hats for newborns come in a unisex off-white colour as well as a soft blue and pink and feature adorable teddy bear ears. Available in two sizes: 0-3 months \u0026amp; 3-6mths.\u003c\/p\u003e","brand":"Lapinou","offers":[{"title":"0\/3M","offer_id":12337331929149,"sku":"004603CL0005268002","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"3\/6M","offer_id":12337331961917,"sku":"004603CL0005268095","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/products\/lapinou-hat-little-teddy-hat-in-pink-28607175262269.jpg?v=1770980131"},{"product_id":"baby-teddy-hat-white","title":"Baby Teddy Hat in White","description":"\u003cp\u003eThese gorgeous cashmere and merino wool mix hats for newborns come in a unisex off-white colour as well as a soft blue and pink and feature adorable teddy bear ears. Available in two sizes: 0-3 months \u0026amp; 3-6mths.\u003c\/p\u003e","brand":"Lapinou","offers":[{"title":"0\/3M","offer_id":12337331994685,"sku":"004603CL0007230002","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"3\/6M","offer_id":12337332027453,"sku":"004603CL0007230095","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/products\/lapinou-hat-little-teddy-hat-in-white-3770211041341.jpg?v=1641693051"},{"product_id":"felix-pyjamas","title":"Felix Pyjamas","description":"\u003cp\u003eThese soft, brushed cotton pyjamas come in a smart blue and white stripe, perfect for snuggling up in on those cooler mornings and evenings. The bottoms feature an elasticated waist for a comfortable fit and the top has a full button-down front and a pocket on the chest featuring our marching Guardsman embroidery with navy piping detailing.\u003c\/p\u003e","brand":"Original Pyjama Company","offers":[{"title":"12\/24M","offer_id":12374289481789,"sku":"104737CL0002065041","price":64.0,"currency_code":"GBP","in_stock":true},{"title":"2\/3Y","offer_id":12374289514557,"sku":"104737CL0002065059","price":64.0,"currency_code":"GBP","in_stock":true},{"title":"4\/5Y","offer_id":12374289547325,"sku":"104737CL0002065128","price":64.0,"currency_code":"GBP","in_stock":true},{"title":"6\/7Y","offer_id":12374289580093,"sku":"104737CL0002065152","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"8\/9Y","offer_id":12374289612861,"sku":"104737CL0002065163","price":68.0,"currency_code":"GBP","in_stock":true},{"title":"10\/11Y","offer_id":12374289645629,"sku":"104737CL0002065029","price":68.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/files\/original-pyjama-company-pyjamas-felix-pyjamas-30979428778045.jpg?v=1692289561"},{"product_id":"baby-sophie-cropped-cardigan-white","title":"Baby Sophie Cropped Cardigan in White","description":"\u003cp\u003eThis classic cardigan is made in a soft, 100% cotton and features mother of pearl buttons for a pretty finish. The cropped design means that it sits nicely at the waist and is perfect for layering over pretty dresses and appliqué t-shirts for a great spring\/summer transitional outfit.\u003c\/p\u003e","brand":"Confiture","offers":[{"title":"3\/6M","offer_id":13822401839165,"sku":"1107A2CL0011359095","price":42.0,"currency_code":"GBP","in_stock":true},{"title":"6\/12M","offer_id":13822401871933,"sku":"1107A2CL0011359150","price":42.0,"currency_code":"GBP","in_stock":true},{"title":"12\/18M","offer_id":13822401904701,"sku":"1107A2CL0011359040","price":42.0,"currency_code":"GBP","in_stock":true},{"title":"18\/24M","offer_id":13822401970237,"sku":"1107A2CL0011359052","price":42.0,"currency_code":"GBP","in_stock":true},{"title":"24M","offer_id":13822402003005,"sku":"1107A2CL0011359073","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/files\/Baby_Girls_Sophie_Cropped_Cardigan_White_A.jpg?v=1771346952"},{"product_id":"baby-swimshorts-turtle","title":"Baby Swimshorts in Turtle","description":"\u003cp\u003eA new style for Trotters this season, our Turtle swimshorts feature the same improved fit as the rest of our range as well as a drawstring waist, back patch pocket and quick dry fabric. \u003cbr\u003e\u003csmall\u003eGarment must be promptly washed \u0026amp; rinsed after being in chlorinated water.\u003c\/small\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003ca class=\"edit-cta-button\" style=\"width: 100%;\" href=\"https:\/\/www.trotters.co.uk\/products\/swimshorts-turtle\"\u003e Available in Boys sizes\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003ca class=\"edit-cta-button style=\" style=\"width: 100%;\" href=\"https:\/\/www.trotters.co.uk\/products\/mens-swimshorts-turtle\"\u003eAlso available in Men's sizes\u003c\/a\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hampton Swim","offers":[{"title":"3\/6M","offer_id":13953365114941,"sku":"0768DACL0004042095","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"6\/12M","offer_id":13953365147709,"sku":"0768DACL0004042150","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"12\/18M","offer_id":13953365180477,"sku":"0768DACL0004042040","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"18\/24M","offer_id":13953365213245,"sku":"0768DACL0004042052","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"24M","offer_id":13953365246013,"sku":"0768DACL0004042073","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/files\/trotters-swim-swimshorts-baby-swimshorts-in-turtle-28613669322813.jpg?v=1771333417"},{"product_id":"baby-long-sleeved-milo-guardsman-body","title":"Baby Long-Sleeved Milo Guardsman Body","description":"\u003cp\u003eThis soft jersey body features a smart Guardsman embroidered on its Peter Pan collar and is perfect for layering under dungarees \u0026amp; bib shorts for a great everyday outfit for baby boys. It fastens with poppers at the centre back and along the leg seams for easy dressing.\u003c\/p\u003e","brand":"Chelsea Clothing Company","offers":[{"title":"0\/3M","offer_id":29158595002429,"sku":"080624CL0005359002","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"3\/6M","offer_id":29158595035197,"sku":"080624CL0005359095","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"6\/12M","offer_id":29158595067965,"sku":"080624CL0005359150","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"12\/18M","offer_id":29158595100733,"sku":"080624CL0005359040","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"18\/24M","offer_id":29158595133501,"sku":"080624CL0005359052","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"24M","offer_id":29158595166269,"sku":"080624CL0005359073","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0004\/0245\/6582\/files\/thomas-brown-body-baby-long-sleeved-milo-guardsman-body-31774820728893.jpg?v=1736848953"},{"product_id":"baby-long-sleeved-milo-body-white-navy","title":"Baby Long-Sleeved Milo Body in White\/Navy","description":"\u003cp\u003eMade from soft jersey, our Milo bodies by Chelsea Clothing Company have a classic Peter Pan collar trimmed with piping detail. 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