Trotters Academy: Nurturing Future Leaders

A Year of Growth and Development
Trotters Academy is a cornerstone of our commitment to investing in our people. This annual program offers a unique opportunity for our talented individuals to delve deeper into the intricacies of our business, develop their skills, and connect with industry leaders.

A Comprehensive Learning Experience
The Academy spans 12 weeks, with each week featuring a session hosted by a different department within our organisation. From finance to marketing, operations to technology, participants gain valuable insights into the diverse aspects of our business. This hands-on approach allows them to understand how their roles contribute to the overall success of the company.

Team Projects and Presentations
Once the individual sessions conclude, participants are grouped into teams and tasked with a project. The brief for this project changes annually, ensuring that students are challenged to tackle real-world problems and apply their newfound knowledge.
The culmination of the Academy is the final presentation of team projects. Students present their work to a distinguished panel, including our founders, CEO, CFO, and sometimes a special guest. This high-stakes presentation provides an invaluable opportunity for participants to showcase their skills, confidence, and ability to think critically.

Creating a Lasting Impact
Trotters Academy is more than just a training program; it's a transformative experience. By providing a platform for personal and professional growth, we are investing in the future of our company. The friendships, knowledge, and skills gained through the Academy have a lasting impact on our participants, empowering them to become future leaders within our organisation.

A Memorable Highlight: The Dunwoody N. Trotter Soft Toy
One of the most memorable moments of this year's Academy was the creation of the Dunwoody N. Trotter soft toy. This unique project showcased the creativity and ingenuity of our participants, who transformed their ideas into a tangible representation of our company mascot. The soft toy serves as a symbol of the Academy's success and the enduring spirit of our team.

Interview with Sajjal, the Visionary Behind Dunwoody
Sajjal, a key member of our team, shared her inspiration for bringing Dunwoody to life:

• The Idea: "My very first Dunwoody roadshow at Kings Rd two and half years ago gave me the idea of having a Dunwoody plush. Dunwoody's presence creates so much buzz and excitement around the store, especially amongst children. I felt a plush Dunwoody was a missing piece to complete the mosaic of Trotters childhood memories."
• The Vision: "The finished product is 100% true to my vision. Dunwoody is the face of Trotters from haircut stickers, certificates, and occasional mascot visits. The plush brings all those special moments to life by becoming a memorable collectable."
• The Future: "Initially, I'm excited to see the response from our customers. I hope Dunwoody becomes an Instagram sensation. I'm looking forward to seeing Dunwoody augmenting into different categories – a personalised plush, limited-edition blanket and all-in-one, Dunwoody Back to School cards, etc."

Investing in Our People
Trotters Academy is a testament to our unwavering commitment to investing in our people. By providing opportunities for growth, development, and connection, we are fostering a culture of innovation, collaboration, and excellence. We believe that by nurturing our talent, we are not only strengthening our organisation but also contributing to the growth of the industry as a whole.