Founded by Sophie Mirman and husband Richard Ross, the first Trotters store opened its doors in London, in October 1990 at 34 Kings Road in Chelsea.

Sophie realised there was a gap in the market when it came to meeting children-and their parents’-needs. The pair aimed to create a space where high quality products could be found, amidst a convivial and

familiar atmosphere. From specialised shoe fittings, aboard the famous in store Trotters Plane or Train, to carefully crafted clothes, and a dedicated hairdressing section with a giant fish tank to keep the little ones entertained, Trotters has met those goals, and become the preferred one-stop shop for families. We are still the same family-owned and run business as a quarter of a century ago, committed to providing excellent customer service and a fun shopping experience for all generations. We have 5 stores in London, in addition to our online store and concessions at Harrods and Liberty Department stores.

All of our own brand designs are unique to Trotters and we are proud to manufacture our garments in Europe. Our ethos continues to remain unchanged: to provide superb quality and an excellent shopping experience for both parents and their children.

At Trotters we’re for adventure, for flights of imagination and for exciting discoveries. We’re for first haircuts, for warm winter coats and for shiny new school shoes. We’re for getting lost in books, for finding favourites and for the most special, special occasions. At Trotters we’re for everyone who wants the best for the children in their lives. For our royals and for our regulars. We’re for wonder and we’re for wandering. At Trotters we’re for Making Childhood Memories Since 1990.

“Designed in England, Made in Europe” is a tag that features across most of our clothing and own brand shoes. The majority of ateliers and producers who manufacture our products have been working alongside us for over fifteen years- many since 1990. We have a clear view of our supply chain and maintaining those values is essential to us.

We are fully committed to respecting and supporting the teams who craft our products, and recognise their importance to our local and supply chain communities. We are working collectively with our teams, and our suppliers to help manage and mitigate risks from emerging within our supply chains and our own organisation. In order to get centralised visibility of our well established supply chain we decided to become members of SEDEX, and internationally recognised database that will allow us to protect everyone involved who handle our goods, have centralised information on our overall environmental impact, and ensure we are meeting/surpassing growing legislations surrounding manufacturing and production. The SEDEX database also allows us to monitor our supply chain, set them metrics which we want them to be accountable to, and support then in areas where they may need it.

We remain committed to helping ensure everyone who is part of the wider Trotters family is respected, protected and is able to access support should they need it.

Building a sustainable business is at the core of Trotters’ values. We are aware that our resources are finite and that we must join together in the sustainability effort to protect the planet for our littlest customers. We are conscious there are many steps to take to be a greener business, and want you to know which ones we have already undertaken.

Firstly, we produce as locally as possible. We have always had partnerships with small artisan producers, and continue to do so, in order to have a clear view of our supply chain and what is happening within it. In most cases, our producers are located in Europe, Spain or Portugal. A few exceptions are our hand-smocked dresses which are produced in Madagascar, known for their expertise and hand embroidery. The team we work with, strongly led by women, began as a (now) grandmother stitching hand smocked dresses at home. Currently, her daughter and grandmother run the manufacturing and have grown the business to employ multiple members of the community. Our other clothing production that sits outside of Europe is for our Kaftans. For over ten years we have been working with a team in India who supply us with the perfect cotton and intricate embroidery work to fit the designs of our unique Kaftans.

Along with producing nearby, we are also committed to being anything but fast, throwaway fashion. Quality is of paramount importance which is why we strive, and have succeeded in producing garments that wash well, last longer, and subsequently encourage handing garments down to siblings, friends and even future generations.

We are famous for our Hampton Canvas™ shoes which have garnered admirers from all over the world, not only for their exceptional comfort but because they are Green Trade World Certified and made using 100% organic cotton and natural rubber. Each pair is hand made by a wonderful team in Spain, that we have a longstanding relationship with.

Where possible, we are sourcing materials from the BCI (Better Cotton Initiative) which is the largest cotton sustainability programme in the world. Their goals include reducing the environmental impact of cotton production via the use of less water and chemicals while improving the livelihoods and economic development in cotton producing areas. Our new paper bags are being trialled and will be a permanent fixture in our stores by the end of 2022 and there are currently plans in place to upgrade our delivery fleet to electric vans.

We partner and donate products to several charities ranging in size from the globally known Save the Children, who we have partnered with during Christmas Jumper Day, and more recently the Ukraine Crisis, to Baby Basics a UK based, volunteer-led project aiming to support new mothers and families who are struggling to meet the financial and practical burden of looking after a new baby.

We are also conscious of our products not ending up in landfill which is why we donate end of season stock to NewLife, a charity for disabled children, who can in turn sell our products for fund raising at NewLife shops.
At its heart, our Sustainability Agenda is driven by a Steering Committee made up of passionate individuals committed to making sure that the Trotters business is sustainable and fit for future generations. We know there is a lot to be done, and we thank you for standing by us as we reduce our carbon footprint. Brand Selection

We embrace new technology such as the recent launch of the Töastie Waterproof Raincoats which are made using around 14 recycled certified P.E.T plastic bottles.
We have also committed to carrying more sustainable toys across all of our shops. Amongst are stockists are: Le Toy Van, a family run business who only use FSC certified wood and Indonesian Legal Rubberwood that has been repurposed or sourced from sustainably managed forests; Tender Leaf Toys who only work with reclaimed rubberwood, a by-product of the latex industry (For every tree used and new one is planted, driving the cycle of regeneration); Green Toys, which are made from 100% recycled milk jugs; and Indigo Jamm whose products are made from fast growing sustainable wood.
We choose to carry many wooden toys as they are more environmentally friendly than plastic toys, are biodegradable, organic and recyclable. They are built to last so can be passed down to siblings, relatives and friends.

Our organic cotton is GOTS certified (GOTS is the “green” standard to which Organic Cotton Textiles are produced). The cotton is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, reduce the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture. Organic cotton is grown without the use of toxic and persistent pesticides and synthetic fertilizers.