Newborn and new baby boy gifts
Buying for a baby who hasn’t arrived yet, or has only just been born, means you’re guessing at size. The trick with newborn baby boy gifts is to pick things that don’t depend on it. A cashmere-mix blanket, a soft knitted bunny, or a set of booties and a matching hat all work from birth and keep working for months, so there’s no awkward moment where he’s already grown out of it.
Soft toys are the safe option here, and Jellycat is what most people reach for, whether that’s a Bashful Bunny for the cot or a Bartholomew Bear that ends up being the one he won’t sleep without. A few keepsakes sit in this part of the range too, including the Vintage Baby Book, for anyone giving a new baby boy gift meant to be kept rather than worn out by spring.

Baby boy gift sets and soft toys
If you’d rather not put something together yourself, the baby boy gift sets come boxed and ready to give. Each one pairs a toy with something to wear, which takes the sizing decision off your plate when you’re buying for a baby you might not have met yet. The Teddy Coat sets and the Hugo set are the ones people tend to go for when they want a single gift that looks like more thought went into it than it did.
For soft toys on their own, Jellycat carries most of the range. The Bashful Bunny and Bartholomew Bear turn up as ring rattles for the very small, full-size cuddly versions for a bit older, and musical pulls that play when the cord is tugged (toddlers find this far more entertaining than it has any right to be). When you want the toy itself to be the main event, the larger bears do the job.

Baby shower and birthday gifts for boys
Plenty of these end up as baby shower gifts for boys, first birthday presents, or something for his first Christmas, and the ones that get remembered tend to be the ones with his name on them. Several pieces can be personalised, a monogrammed cashmere blanket or an embroidered bib, which is what turns a nice gift into a unique baby boy gift rather than one of three the same at the party.
If you’re after something a bit less expected, the keepsakes and the knitted jumpers stand out, the Drumming Guardsman especially, with its nod to London. Anything personalised is worth ordering with a little time to spare before the occasion, since embroidery isn’t instant.