Chelsea in Bloom - 2026

May 21, 2026

There is a unique magic to London in May. The days stretch longer, the air grows warmer, and for one spectacular week, our beloved Chelsea neighbourhood is completely transformed. Walk down the King’s Road and you will find the streets alive with colour, scent, and pure imagination. Chelsea in Bloom is back, and this year’s theme has given us the perfect opportunity to dream big.

This year, we are taking a giant leap into the extraordinary. We are thrilled to welcome you to our 'Out of This World' installation at Trotters, where we are bringing the wonders of the universe right to our storefront.

A Galactic Garden on the King’s Road

Our display is a true celebration of imagination and discovery. Made entirely from fresh, vibrant flowers, our installation invites children and families to look up at the stars and wonder what lies beyond. From swirling floral galaxies to celestial surprises, it is designed to bring a little extra magic to your family walks this week.

To make things even more exciting, our iconic mascot, Dunwoody, made a special appearance on Monday 18th May to unveil the final design. Dunwoody loved greeting some of our littlest friends, and the joy on the children's faces as the floral display was revealed is exactly what this week is all about.

Fun for Little Explorers

We know that the best memories are the ones where children get to join in. That is why the magic does not stop at our window display. Throughout the entire week, we are inviting children to step inside our King's Road store and become part of the installation themselves.

We have a special in-store activity where your little ones can colour in their very own paper flowers. Once finished, they can add them to our growing in-store display, watching the artwork bloom day by day thanks to the creativity of our community. It is the perfect, relaxing stop for busy parents and tired little legs during a busy day of sightseeing.

Celebrating in Style

If you are visiting us to see the flowers, we would love to help you get your little ones ready for all their upcoming summer adventures. Whether you are looking for classic Liberty print dresses for garden parties, breathable linen shirts for family holidays, or our famous canvas shoes that are tough enough for playground fun, our new season collections are filled with summer favourites.

While you are visiting our King's Road store, you can also enter our exclusive Chelsea in Bloom competition. One lucky family will win a £250 shopping spree to refresh their wardrobe, alongside a complimentary children's haircut in our famous in-store hairdressing salons (T&Cs apply).

Chelsea in Bloom is always a highlight of our year, reminding us of the joy of childhood wonder and the community spirit of West London. Pop by, say hello, add a flower to our display, and make some beautiful spring memories with us. We cannot wait to see you!